ICON Rebrands To Focus On The B2B Outsourcing Market
PRAGUE, Czech Republic – Tuesday 9th February 2021: ICON, an award-winning multilingual BPO, is pleased to announce a refreshed brand promise, logo and values to elevate its focus on outsourced inside sales and account management solutions for the B2B market.
In refining its scope of operations to target the B2B market, ICON recognised the need to evolve its brand to align with this new positioning. The fresh identity better presents the value proposition needed to propel ICON further into the B2B space; it reflects a dedication to innovation and return on investment.
Global events have forced B2B brands to re-evaluate how they optimise sales and customer operations; this is driving interest in outsourcing as a reliable means of contributing to the additional support required. ICON recognises its proven track record in providing high-touch, high-value interactions that support brands to manage customers and develop growth channels.
“B2B customers have big visions and challenges when it comes to growth. ICON wants to support those visions and help connect them with customers in a way that provides value by combining the best human and technological CX processes.”
Helen Hickin – CEO – ICON
ICON’s new brand promise of, “Guaranteed 100% ROI. We will never charge you more than we earn you,” aims to strengthen trust in its service and encourage new B2B brands to test the benefits of an outsourcing partnership. The promise is underpinned by the additional expertise ICON brings to every relationship along with the historical data that illustrates ICON’s success in providing inside sales and account management solutions.
A new logo reflects the vibrant nature of ICON’s service provision. A bold new colour palette and gradient effect creates a feeling of change, reflecting each client’s optimisation journey. The ubiquitous communication icon represents the interactions that are integral to the relationships that ICON builds with customers on behalf of brands.
Accompanying the logo are updated company values to provide a framework for defining how interactions occur within ICON and how it delivers on its promises to clients.
- Find a way to deliver and achieve the target.
- Live the brand and be the client.
- Always be better than yesterday.
- Be accountable for growth. You are ICON!
“These values define how A-Player colleagues create value within ICON and how important they are to the business’ culture of success.”
Mark Matthews – CBDO – ICON
The previous brand and values are now being retired, and the entire company thanks them for their service. ICON’s updated branding is currently being deployed across its web presence and online platforms.
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For more information or to request an interview with ICON’s CEO, Helen Hickin, please contact:
Media + Communication Business Partner
+420 221 709 223
About ICON Communication Centres s.r.o
ICON (est. 2003) creates tailor-made outsourcing solutions that use a combination of cutting-edge technology and A-player human resource to deliver leading inside sales and account management solutions for B2B brands. Based in Central Europe, ICON’s brand evangelists provide complex interactions in 30 languages. Clients benefit from a mature and experienced workforce, competitive price point, and accessible geographical location.