B2B INSIDE SALES

ICON designs bespoke inside sales customer journeys to target, convert, onboard, develop and retain high-value B2B customer.
End-to-end monitoring accurately measures every touchpoint to ensure continuous improvement of B2B customer sales journeys.

LEAD GENERATION

Finding new clients and new opportunities.

SALES DELIVERY

Progression and conversion of new leads.

CHANNEL DEVELOPMENT

Recruitment, enablement and support for distributors and re-sellers.

LEAD QUALIFICATION

Targeting professionals based on demographic data.

  • Quality

    Call recordings through sentiment analysis and AI tools accelerate call analysis and give real-time feedback to improve agent effectiveness.

  • Analytics

    ICON’s data analysts harvest business intelligence data to identify behaviours and conduct predictive modelling​ that improves conversion rates and ROI, while simultaneously expediting optimisations and the evolution of solutions.

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The average outside sales call is six times more expensive than an inside sales call (Source: Point Clear)
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of customers don’t want in-person meetings (Source: Zendesk)
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of B2B customers stop buying after a bad interaction (Source: Salesforce)
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of B2B customers purchased more after a good customer experience (Source: Salesforce)