ICON’s strategic account management focuses on agility and building long-term mutually beneficial partnerships with key customers for clients.

An ICON team helps B2B brands adapt quickly to deliver perfect customer experiences at every stage of the customer journey.


Through meaningful, human-to-human dialogue with customers ICON gains a nuanced understanding of their needs, preferences, and expectations.

This allows ICON to effectively connect the customer with the client, ensuring that all stakeholders are working towards the same goal.


ICON is the trusted advisor for the client’s brand and product or service, sharing expert knowledge and new ideas for expanding the customer’s business.

This extends the account management conversation beyond current transactions to deliver a higher-value service that supports organic growth.


ICON cultivates a constructive relationship and offers creative solutions to shared problems that benefit both the client and their customer.

An ongoing dialogue helps to overcome market challenges and reveal the opportunities that are catalysts for growth.


Through quantitative and qualitative analysis, ICON provides clients with insights into what their customers think and want.

Clients can quickly act on customer insights to generate a positive impact on the customer journey.

0 %
of B2B companies’ customers are ready to seek a new supplier due to low engagement levels (Source: Gallup)
0 %
of buyers are willing to pay more for a great customer experience (Source: PWC)
> 0 %
of B2B companies now compete primarily on the basis of customer experience (Source: Gartner)