It's important for contact centres to assure clients that their brand is in safe hands. Contact centres take this responsibility very seriously and invest heavily in understanding their client's identity and goals. Great staff are needed that can deliver key messages in line with the client's brand. At ICON we take the time to become an extension of our client's brand across multiple languages and countries. Find out more.

How important is maintaining your brand identity when outsourcing your contact centre?

Despite recognising the multiple benefits that outsourcing delivers - from increasing efficiencies to lowering costs - ensuring consistent brand values remains a prime concern and an ultimate 'deal breaker'. Prospective customers always say "We're just too different, our customers and internal processes are difficult to understand, so how can we possibly consider outsourcing?"

ICON are passionate brand ambassadors for Pitney Bowles in the UK.

ICON are passionate brand ambassadors for Pitney Bowles in the UK.

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